diff --git a/lib/mv_web/components/layouts.ex b/lib/mv_web/components/layouts.ex
index 54f589d..9aff23c 100644
--- a/lib/mv_web/components/layouts.ex
+++ b/lib/mv_web/components/layouts.ex
@@ -138,7 +138,7 @@ defmodule MvWeb.Layouts do
     # Single get_settings() for layout; derive club_name and join_form_enabled to avoid duplicate query.
     %{club_name: club_name, join_form_enabled: join_form_enabled} = get_layout_settings()
 
-    # TODO: unprocessed count runs on every page load when join form enabled; consider
+    # NOTE: Unprocessed count runs on every page load when join form is enabled; consider
     # loading only on navigation or caching briefly if performance becomes an issue.
     unprocessed_join_requests_count =
       get_unprocessed_join_requests_count(assigns.current_user, join_form_enabled)
diff --git a/lib/mv_web/live/join_live.ex b/lib/mv_web/live/join_live.ex
index 3b8db05..d3d66f0 100644
--- a/lib/mv_web/live/join_live.ex
+++ b/lib/mv_web/live/join_live.ex
@@ -216,19 +216,48 @@ defmodule MvWeb.JoinLive do
 
   defp build_join_fields_with_labels(allowlist) do
     member_field_strings = Mv.Constants.member_fields() |> Enum.map(&Atom.to_string/1)
+    custom_field_name_by_id = custom_field_name_map(allowlist, member_field_strings)
 
     Enum.map(allowlist, fn %{id: id, required: required} ->
       label =
         if id in member_field_strings do
           MemberFields.label(String.to_existing_atom(id))
         else
-          gettext("Field")
+          Map.get(custom_field_name_by_id, id, gettext("Field"))
         end
 
       %{id: id, label: label, required: required}
     end)
   end
 
+  defp custom_field_name_map(allowlist, member_field_strings) do
+    custom_field_ids =
+      allowlist
+      |> Enum.map(& &1.id)
+      |> Enum.reject(&(&1 in member_field_strings))
+
+    case custom_field_ids do
+      [] ->
+        %{}
+
+      ids ->
+        Mv.Membership.CustomField
+        |> Ash.Query.select([:id, :name])
+        |> Ash.read(domain: Mv.Membership, authorize?: false)
+        |> case do
+          {:ok, fields} ->
+            allowed_ids = MapSet.new(ids)
+
+            fields
+            |> Enum.filter(&MapSet.member?(allowed_ids, &1.id))
+            |> Map.new(&{&1.id, &1.name})
+
+          {:error, _} ->
+            %{}
+        end
+    end
+  end
+
   defp initial_form_params(join_fields) do
     join_fields
     |> Enum.map(fn f -> {f.id, ""} end)
diff --git a/lib/mv_web/live/join_request_live/show.ex b/lib/mv_web/live/join_request_live/show.ex
index 304cb6a..2aab87d 100644
--- a/lib/mv_web/live/join_request_live/show.ex
+++ b/lib/mv_web/live/join_request_live/show.ex
@@ -31,6 +31,7 @@ defmodule MvWeb.JoinRequestLive.Show do
       {:ok,
        socket
        |> assign(:join_request, nil)
+       |> assign(:custom_field_name_by_id, %{})
        |> assign(:join_form_field_ids, [])
        |> Layouts.assign_page_title(gettext("Join request"))}
     else
@@ -53,9 +54,13 @@ defmodule MvWeb.JoinRequestLive.Show do
         {:ok, request} ->
           field_ids = Membership.get_join_form_allowlist() |> Enum.map(& &1.id)
 
+          custom_field_name_by_id =
+            custom_field_name_map(field_ids ++ Map.keys(request.form_data || %{}), actor)
+
           {:noreply,
            socket
            |> assign(:join_request, request)
+           |> assign(:custom_field_name_by_id, custom_field_name_by_id)
            |> assign(:join_form_field_ids, field_ids)
            |> Layouts.assign_page_title(gettext("Join request – %{email}", email: request.email))}
 
@@ -132,7 +137,12 @@ defmodule MvWeb.JoinRequestLive.Show do
           <div>
             <h2 class="text-lg font-semibold mb-2">{gettext("Applicant data")}</h2>
             <div class="border border-base-300 rounded-lg p-4 bg-base-100 space-y-2">
-              <%= for {label, value} <- applicant_data_rows(@join_request, @join_form_field_ids || []) do %>
+              <%= for {label, value} <-
+                    applicant_data_rows(
+                      @join_request,
+                      @join_form_field_ids || [],
+                      @custom_field_name_by_id || %{}
+                    ) do %>
                 <.field_row label={label} value={value} empty_text={gettext("Not specified")} />
               <% end %>
             </div>
@@ -230,7 +240,7 @@ defmodule MvWeb.JoinRequestLive.Show do
   # Builds a single list of {label, display_value} for all applicant-provided data in join form
   # order. Typed fields (email, first_name, last_name) and form_data are merged; legacy
   # form_data keys (not in current join form config) are appended at the end.
-  defp applicant_data_rows(join_request, ordered_field_ids) do
+  defp applicant_data_rows(join_request, ordered_field_ids, custom_field_name_by_id) do
     member_field_strings = Constants.member_fields() |> Enum.map(&Atom.to_string/1)
     form_data = join_request.form_data || %{}
 
@@ -244,7 +254,7 @@ defmodule MvWeb.JoinRequestLive.Show do
       ordered_field_ids
       |> Enum.map(fn key ->
         value = Map.get(typed, key) || Map.get(form_data, key)
-        label = field_key_to_label(key, member_field_strings)
+        label = field_key_to_label(key, member_field_strings, custom_field_name_by_id)
         {label, format_applicant_value(value)}
       end)
 
@@ -258,7 +268,7 @@ defmodule MvWeb.JoinRequestLive.Show do
 
     legacy_entries =
       Enum.map(legacy_keys, fn key ->
-        label = field_key_to_label(key, member_field_strings)
+        label = field_key_to_label(key, member_field_strings, custom_field_name_by_id)
         {label, format_applicant_value(form_data[key])}
       end)
 
@@ -299,11 +309,44 @@ defmodule MvWeb.JoinRequestLive.Show do
   defp format_applicant_value_simple(raw, _value) when is_integer(raw), do: to_string(raw)
   defp format_applicant_value_simple(_raw, value), do: to_string(value)
 
-  defp field_key_to_label(key, member_field_strings) when is_binary(key) do
-    if key in member_field_strings,
-      do: MemberFieldsTranslations.label(String.to_existing_atom(key)),
-      else: key
+  defp field_key_to_label(key, member_field_strings, custom_field_name_by_id)
+       when is_binary(key) do
+    if key in member_field_strings do
+      MemberFieldsTranslations.label(String.to_existing_atom(key))
+    else
+      Map.get(custom_field_name_by_id, key, key)
+    end
   end
 
-  defp field_key_to_label(key, _), do: to_string(key)
+  defp field_key_to_label(key, _, _), do: to_string(key)
+
+  defp custom_field_name_map(field_keys, actor) do
+    member_field_strings = Constants.member_fields() |> Enum.map(&Atom.to_string/1)
+
+    custom_field_ids =
+      field_keys
+      |> Enum.uniq()
+      |> Enum.reject(&(&1 in member_field_strings))
+
+    case custom_field_ids do
+      [] ->
+        %{}
+
+      ids ->
+        Mv.Membership.CustomField
+        |> Ash.Query.select([:id, :name])
+        |> Ash.read(actor: actor, domain: Mv.Membership)
+        |> case do
+          {:ok, fields} ->
+            allowed_ids = MapSet.new(ids)
+
+            fields
+            |> Enum.filter(&MapSet.member?(allowed_ids, &1.id))
+            |> Map.new(&{&1.id, &1.name})
+
+          {:error, _} ->
+            %{}
+        end
+    end
+  end
 end
diff --git a/test/mv_web/live/join_live_test.exs b/test/mv_web/live/join_live_test.exs
index 383b413..273e786 100644
--- a/test/mv_web/live/join_live_test.exs
+++ b/test/mv_web/live/join_live_test.exs
@@ -159,7 +159,11 @@ defmodule MvWeb.JoinLiveTest do
 
       {:ok, view, _html} = live(conn, "/join")
 
-      assert has_element?(view, "label[for='join-field-#{custom_field.id}'] .label-text", custom_field.name)
+      assert has_element?(
+               view,
+               "label[for='join-field-#{custom_field.id}'] .label-text",
+               custom_field.name
+             )
     end
   end