diff --git a/rel/overlays/bin/docker-entrypoint.sh b/rel/overlays/bin/docker-entrypoint.sh
index d6b0dd7..caa389a 100755
--- a/rel/overlays/bin/docker-entrypoint.sh
+++ b/rel/overlays/bin/docker-entrypoint.sh
@@ -4,6 +4,9 @@ set -e
 echo "==> Running database migrations..."
 /app/bin/migrate
 
+echo "==> Seeding admin user from ENV (ADMIN_EMAIL, ADMIN_PASSWORD)..."
+/app/bin/mv eval "Mv.Release.seed_admin()"
+
 echo "==> Starting application..."
 exec /app/bin/server