diff --git a/.env.example b/.env.example
index 7559b0a..13154f3 100644
--- a/.env.example
+++ b/.env.example
@@ -8,6 +8,9 @@ TOKEN_SIGNING_SECRET=changeme-run-mix-phx.gen.secret
 # Required: Hostname for URL generation
 PHX_HOST=localhost
 
+# Recommended: Association settings
+ASSOCIATION_NAME="Sportsclub XYZ"
+
 # Optional: OIDC Configuration
 # These have defaults in docker-compose.prod.yml, only override if needed
 # OIDC_CLIENT_ID=mv